09

Upton

Client

Client

Amacon

Amacon

Location

Location

Downtown Denver

Downtown Denver

Year

Year

2024

2024

About

About

The first for-sale high-rise to come out of the ground in over a decade, Upton was leading the downtown Denver market into a new chapter with a bold, dual tower design. The building design, skyline silhouette and mountain views would all be iconic. But the business district location needed some vision and story-telling about what would, and could be. Our thesis: We arent in a vibrant retail-rich character-filled neighborhood. But we are surrounded by them. Were a hub and jumping off point with incredible access to the citys best neighborhoods. We want to embrace them, make their story ours and unapologetically own our location at the center. Let the story begin...

The first for-sale high-rise to come out of the ground in over a decade, Upton was leading the downtown Denver market into a new chapter with a bold, dual tower design. The building design, skyline silhouette and mountain views would all be iconic. But the business district location needed some vision and story-telling about what would, and could be. Our thesis: We aren’t in a vibrant retail-rich character-filled neighborhood. But we are surrounded by them. We’re a hub and jumping off point with incredible access to the city’s best neighborhoods. We want to embrace them, make their story ours and unapologetically own our location at the center. Let the story begin...

Services

Positioning

Branding

Renderings

Renderings

Website

Signage

Print

Digital

Credits

Positioning

Branding

Renderings

Renderings

Website

Signage

Print

Digital

Quote