Rebranding Roundhouse, Through A Human-First Lens 

Roundhouse has taken a unique stance in the development landscape, creating people-first properties that align their team members, residents, stakeholders and the environment in a deliberate and thoughtful way. 

To fully express this approach and ethos, Fabric has been commissioned to craft the brand guidelines and company website and capture it all visually in a personal and human-centric photography and film project. 

Working with renowned photographer Andy Anderson, the team is on location to direct and produce, while taking on equal roles of creative director and brand fan.