The renown refinement of Related matched by a low-rise format in a low-key neighborhood. Mason on Mariposa was the alternative to the standard SoMa high-rise, and its brand story was focused on introducing a softer side of city living. A walkable, charming, indie neighborhood that gave way to an inward retreat filled with organic nooks, endemic landscaping and outdoor gatherings. Soft imagery over slick. En-life photography vs a polished production. A field guide replacing the oft-glossy brochure. Celebrating analog moments against a cosmopolitan backdrop.