A market-defining tower occupying a marquee address is nothing new for Los Angeles. Another luxury tower, another elitist ultra-glossy brand... so the story goes. For Figueroa Eight we went in another direction. Beautiful, organic, graphically bold, maximalist. Creating custom illustrations in collaboration with an artist from the fashion and spirits label world, for a look that hinted at original Angeleno themes while promising an optimistic, uplifting living experience. A surprising contrast to the location's energetic, urban surroundings.